Winning in business today isn’t just about having the right products or services—it’s about having the right lead generation strategy to reach your audience. At DSI, we believe that innovation, engagement, and timing are everything. Our annual DSI March to the Madness event proves just how powerful the right approach can be when it’s backed by a smart lead generation plan.
What Is the DSI March to the Madness Event?
If you haven’t heard about DSI’s March to the Madness yet, it’s not your typical sales event. Think NCAA tournament excitement meets real-world business solutions. Every year, we invite businesses across New Mexico and El Paso to experience a series of special offers, technology demos, and productivity solutions that align with the high-energy spirit of March Madness.
But it’s not just about promotions. It’s about creating meaningful interactions. We connect with clients in a way that’s memorable, relevant, and perfectly timed to their needs—a masterclass in how smart engagement drives real results.
What Is Lead Generation?
So, what is lead generation exactly? It’s the process of attracting and converting strangers into someone who’s interested in your company’s products or services. Lead generation isn’t shouting into the void and hoping someone hears you. It’s about delivering the right message to the right people at the right time.
For DSI, it means providing useful, targeted solutions—whether that’s cutting printing costs with managed print services, protecting assets with video security systems, or boosting collaboration with audio/visual technology. Every interaction is designed to solve a real problem, not just to sell.
What Is the Lead Generation Process, and How Does It Work?
The lead generation process is pretty straightforward when you break it down (even if companies like to overcomplicate it). First, you attract interest—through events like March to the Madness, through targeted content, or through direct outreach. Then, you capture information—like an email, phone number, or business inquiry—giving you a way to follow up. After that, it’s about nurturing: keeping the conversation going until the potential client is ready to make a decision.
For DSI, our lead generation process focuses heavily on education and value. We don’t push products. We show prospects how technology solutions can improve efficiency, lower costs, and protect their operations. It’s a relationship-first approach—and it works.
How Does This Event Demonstrate DSI’s Lead Generation Methodology?
DSI’s March Madness success shows that the event isn’t just a fun play on basketball season—it’s a showcase of our lead generation methodology in action.
We create excitement with a clear, time-limited event. We offer real incentives for businesses to engage with us. We make it easy to access demos, consultations, and solutions. And we focus on the value our technology can bring to their specific workflows, not just on selling hardware.
The result? Deeper conversations, stronger connections, and better-qualified leads. Prospects walk away not just knowing what we offer, but seeing exactly how we can solve their problems. That’s the power of a strategic lead generation approach—making it easier for customers to say yes because they already see the value.
What Is the Importance of Lead Generation for Businesses?
You can have the best product or service in the world, but if no one knows about it—or if you’re not talking to the right people—it won’t matter. That’s why lead generation for businesses isn’t optional. It’s essential.
Good lead generation is about building trust. It’s about starting conversations with people who actually want what you offer. It’s also the first step in building lasting client relationships—the kind that turn into long-term partnerships, not just one-off sales.
At DSI, we see lead generation as the lifeline that supports our ability to help local businesses thrive. Every new connection gives us the chance to deliver solutions that boost productivity, cut costs, and protect what matters most. It’s not just about leads—it’s about building a stronger business community.
If you want to see what a winning lead generation strategy looks like in action—or better yet, if you want to put it to work for your own business—contact Document Solutions Inc. today. Whether you’re interested in managed print services, IT solutions, security systems, or communication technology, our team is ready to help you boost productivity, reduce costs, and stay ahead of the game. Contact DSI to get started!
Jocelyn Gorman, the Executive Vice President of DSI, possesses a deep understanding of the unique requirements of growing businesses. With over a decade of experience collaborating with clients across various industries, she closely collaborates with her Sales Team to develop and implement tailored technology solutions. These solutions aim to enhance office productivity and minimize operational costs. Her remarkable ability to effectively address business challenges has garnered recognition from prestigious publications such as the Cannata Report and Family Business Magazine.
